Advertising with Vancouver in Real Life
Ready to Scale Your Business?
To win customers or clients, your brand needs to be top-of-mind when they’re thinking about making a purchase in your product or service’s categories. Your goal is to make it easy for them to notice, recognize, and remember your brand, so it’s the one they instinctively choose.
Before you choose how to spend your marketing budget, you need to consider:
- What are your business goals?
- What are your marketing goals?
- Who is your target market?
- Where are they in the marketing/sales funnel?
- Where do they spend their time?
- What is your budget and required ROI?
Exclusive Naming Sponsorship
Become our sole Naming Sponsor to gain exclusive, community-wide exposure while fueling the growth of our local resources. Click “Learn More” for details.
Learn More
Looking for a way to support your local community while obtaining premier brand exposure? Vancouver IRL connects thousands of neighbors with the local businesses that make Clark County thrive. We currently reach approximately 70,000 people every month across our website, social media, and mail. With your partnership, we can continue to grow that number even further.
We are looking for an exclusive Naming Sponsor to partner with us. We’ll build this collaboration around your specific goals, utilizing a flexible, performance-based arrangement that ensures we only succeed when you do.
Your Exclusive Partnership Benefits
Depending on the scope of our collaboration, your business may receive:
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Primary Identity Branding: Become the sole “Naming Sponsor” for Vancouver IRL with “Presented by” branding integrated into all digital and physical content.
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Targeted Advertising: Managed support for Google Ads to drive targeted local traffic directly to your business.
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Community Storytelling: A dedicated feature on our website highlighting your brand’s unique commitment to the Vancouver area.
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Event Representation: Exclusive promotion of your marketing materials at any events Vancouver IRL hosts or participates in.
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Print & Mail Integration: Featured ads on printed materials and access to our wholesale direct mail pricing to maximize your reach.
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Strategic Alignment: Monthly or quarterly strategy sessions and reporting to ensure we are hitting your specific benchmarks.
Let’s Build Something Together
We make it known to our entire audience that our community resources are made possible because of your exclusive support. Since this is a single, limited opportunity, let’s grab a coffee soon to discuss how we can grow together.
Helping local ventures with visibility
As with everything we do, our primary audience is Clark County, WA and the surrounding area (including SW WA and the greater Portland, OR areas).
Within your reach
One of Vancouver IRL’s missions is to increase visibility for small businesses, nonprofit organizations, artists, and content creators. Advertising is one of the tools we utilize in our pursuit of this mission.
Traditional advertising isn’t right for every businesses, and we understand that it can be intimidating and expensive, but it’s one of the most affective ways to tell the world “I am here!”. We want to make these powerful tools accessible to those who are unfamiliar with the territory or have limited budgets. We’ll work directly with you to maximize the impact of your marketing budget.
Limited budget? Ask us about our Performance Based Marketing Service! Only pay us if we help you bring in new clients!
Service Options
Direct Mail Marketing
‘Save’ Insert Flyer
Google Advertising
Meta Advertising
Direct Mail Marketing
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‘Save’ Insert Flyer
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Google Advertising
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Meta Advertising
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Direct Mail Advertising
Postcard Marketing – Available in All 50 States
Looking to send custom postcards? We can help!
Starting at $0.30/household*, we can help you reach families in Clark County, WA, Portland, OR, and beyond.
- Mail entire zip codes or choose exact mail routes
- Target using demographic data
- Run A/B tests to optimize your messaging
- Personalize verbiage using select variables (ex. owner occupied vs. rented)
- Utilize QR codes or call-to-actions to measure your success
*Rates vary by postcard size, quantity, and the selected mail routes. Includes printing, postage, and last mile graphics design
Click to expand. Use the arrows to see household counts by zip code and postcard examples.
Smart Marketing Tips
Start Small
If new to direct mail, begin with the minimum order size to evaluate your ROI. Research indicates it often takes multiple impressions to drive customer action.
Engage with Calls-to-Action
Use timely offers or promo codes linked to clear goals. Encourage visits to your online platforms or physical locations.
Ready to Reach More Customers?
Direct mail and print advertising offers a tangible, personal touch in a digital world, proven more effective than many digital ads. Start your campaign today and see the difference it makes in your marketing results.
Use the form below to request a FREE consultation to help you determine if direct mail is right for your business.
Shared Direct Mail Advertising – ‘Save’ Insert Flyers
*Currently Mailing the ~24,000 participating households in 98660, 98663, and 98665
A cost-effective way of reaching thousands of potential customers.
Simple, Flexible, All-Inclusive!
Are you looking for a cost-effective way to reach thousands of potential customers in Vancouver, WA? Gain visibility through direct mail advertising, without the complexities or high costs of traditional methods.
Advertise your business on our dedicated insert page, delivered monthly via USPS within the widely recognized SAVE direct mailer.
- Targeted Hyper-Local Reach
- Exceptional Affordability with rates starting at 1¢ per household*
- Credible Delivery & High Engagement
- Advertise Alongside Valued Local Content
- Drive Sales & Build Lasting Brand Awareness
*Includes printing, postage, and last mile graphics design. Discounts and payment options available if you prebook for 3, 6, or 12 mailings.
Expand Your Reach With These Add-Ons
We’ve partnered with Riparian Media and I’m Into This Place to offer you affordable multi-channel advertising.
Does your target market spend time on Facebook or Instagram?
If so, consider the Collaborated Reel add-on. With the help of Riparian media, our team will film and edit a custom Reel showcasing your business. The Reel will be posted to our official @Vanwairl account (go here to see examples), with your account added as a collaborator. We will also invest a minimum of $50 to boost the post to a target audience of your choosing, aiming for a minimum of 10,000 impressions.
The Collaborated Reel add-on is available for an additional $50 when pre-paying for 3+ inserts or it’s included in the pricing when you elect to utilize 3, 6, or 12 month payment options.
Does your audience enjoy learning about the arts, culture, and the heritage of Clark County?
You can support our community and reach your audience by sponsoring an I’m Into This Place podcast episode!
When you book 3+ inserts, enjoy $50 off any of I’m Into This Place’s À La Carte Options.
Learn more about those options here: https://imintothisplace.com/sponsor
Use the form below to request the
Modular Insert-Flyers Overview
Learn How It All Works
Pricing Options, Available Discounts, and Add-Ons
Details on the Key Benefits
Audience Snapshot and Income Demographics
Who We Believe Should Consider Other Marketing Strategies
This option isn’t ideal for every business. Contact us if you would like to discuss in detail.
Use the form below to request the
Modular Insert-Flyers Overview
Learn How It All Works
Pricing Options, Available Discounts, and Bonuses
Details on the Key Benefits
Audience Snapshot and Income Demographics
Who We Believe Should Consider Other Marketing Strategies
This option isn’t ideal for every business. Contact us if you would like to discuss in detail.
Limited Time Offer: Receive 3 FREE, 1-Module ads on our Shared ‘Save’ Insert Flyer when you sign up for our Google Ads Management service.†
Pay Per Click (PPC) Advertising
Ready to start advertising on Google? We can help you set up and manage your Google display and search campaigns.
Google Ads, or Pay-Per-Click (PPC) advertising, offers a measurable and flexible way to generate leads/customers by paying for targeted website traffic, giving you control over ad placement and ensuring a clear ROI, unlike organic SEO. This allows for highly targeted and cost-effective online advertising across Google’s search and display networks.
We’ll handle all aspects of running your campaigns and you won’t be locked into a contract
PPC Advertising Pricing
Pricing Packages
Basic – $599/Month*
- Max ad spend – $3,000/month
- Quarterly Strategy Meetings
- Monthly Reporting
- $500 set-up cost
Standard – $1099/Month*
- Max ad spend – $10,000/month
- Monthly Strategy Meetings
- Monthly Reporting
- No set-up costs
Enterprise – 15% of ad spend
- Min ad spend – $10,000/month
- Monthly Strategy Meetings
- Monthly Reporting
- No set-up costs
*Save 15% by paying annually
Service Initialization Timeline
- Schedule a FREE consultation
- Determine if PPC is right for your business
- Choose your Pricing Package
- First Strategy Meeting
- KPI Tracking Set Up
- The first set of ads is launched!
Initialization can take up to 4 weeks to complete
Post Launch Optimization
We’ll monitor and optimize your campaigns to increase your Return On Ad Spend (ROAS).
New campaigns and tests will be launched regularly in effort to further maximize results.
Regular strategy meetings will be used to discuss KPIs and to review your business needs.
Optimization can take up to 90 days for new campaigns
† Disclosure: Receive three (3) free 1-module ads on our Shared ‘Save’ Insert Flyer when you sign up for our Google Ads Management service. Your ads management service must remain in good standing to receive these free ads. The first ad is available after your initial management fee is paid, with subsequent ads becoming available after your second and third monthly payments, respectively. If you choose to pay for a year of service upfront, all three ads will be available immediately upon receipt of payment. Flyers are distributed every 4-6 weeks.
Fill out and submit the Marketing Inquiry form below and we’ll reach out to schedule your FREE consultation.
Meta Advertising
Unlock the full potential of Facebook and Instagram ads without the headache of managing them yourself
We are proud to partner with the talented Summer Sorensen of SummerTime Communications to offer done-for-you Meta Advertising! Whether you are focusing on demand-gen, branding, or sales, Meta offers a powerful suite of tools to elevate your marketing strategy. When you use our Meta Advertising service, you don’t just get Summer’s platform expertise; you also get the Veita Project/Vancouver IRL team in your corner. We work together to ensure your marketing mix is unified, efficient, and driving you toward your business goals.
See below for pricing and service details.
Meta Advertising Pricing
Pricing
Basic – $599/Month
Max ad spend – $3,000/month
Standard – $1099/Month
Max ad spend – $10,000/month
Enterprise – 15% of ad spend
Min ad spend – $10,000/month
Includes
- 1-2 campaign setups per 30 days (Basic). 3+ campaign setups available as needed for Standard, Enterprise.
- Proper setup of ads on backend based on client goals
- Copywriting for ads with the use of client-supplied media (STC creation of visual assets subject to additional charge).
- Working closely with the client to ensure ads reflect the client’s objective.
- Analysis of ad performance and recommendations for improvements in current and future ads.
- Monthly strategy meeting.
What We Need
(After Signing)
- 60-90 minutes of your time for a Zoom call or in-person meeting to kick off the project.
- A team effort to determine the best way to attain photos and videos.
- Access to Facebook Ads Manager.
- Coordination with the client’s website admin for pixel/dataset installation and monitoring.
- Access to documentation on brand guide/brand standards (logos, fonts, ideal customer profiles, anything else applicable).
- Candid, timely feedback on our content and process.
- First-month payment and signed agreement.
Timeline/process:
- Before you sign, we’ll start with a 15 minute phone consultation to help you determine if Meta Advertising is right for you.
- The kick-off strategy meeting once an agreement is signed and the initial invoice paid. Initial content can be provided 5-10 business days after the kickoff meeting.
Fill out and submit the Marketing Inquiry form below and we’ll reach out to schedule your FREE consultation.
Marketing Inquiry
Interested in learning more?