Advertising with Vancouver in Real Life
Ready to Scale Your Business?
To win customers or clients, your brand needs to be top-of-mind when they’re thinking about making a purchase in your product or service’s categories. Your goal is to make it easy for them to notice, recognize, and remember your brand, so it’s the one they instinctively choose.
Before you choose how to spend your marketing budget, you need to consider:
- What are your business goals?
- What are your marketing goals?
- Who is your target market?
- Where are they in the marketing/sales funnel?
- Where do they spend their time?
- What is your budget and required ROI?
Helping local ventures with visibility
As with everything we do, our primary audience is Clark County, WA and the surrounding area (including SW WA and the greater Portland, OR areas).
Within your reach
One of Vancouver IRL’s missions is to increase visibility for small businesses, nonprofit organizations, artists, and content creators. Advertising is one of the tools we utilize in our pursuit of this mission.
Traditional advertising isn’t right for every businesses, and we understand that it can be intimidating and expensive, but it’s one of the most affective ways to tell the world “I am here!”. We want to make these powerful tools accessible to those who are unfamiliar with the territory or have limited budgets. We’ll work directly with you to maximize the impact of your marketing budget.
Service Options
Event Flyers
Advertise on Vanwairl.com
Direct Mail Marketing
Meta Advertising
Event Flyers
Find out more
Advertise on Vanwairl.com
Find out more
Direct Mail Marketing
Find out more
Meta Advertising
Find out more
Sponsor Our Clark Co. WA Event Calendar Flyers!
*We currently print and deliver 2,000 of our 6″x11″ flyers around the greater Vancouver, WA area
“Sticky” advertising that people don’t hate!
Help us spread the word of local events!
The internet is cool and all, but sometimes it’s the worst. We want to break people out of their digital bubbles and help them connect in real life. That is why we are serving up some options offline by printing and delivering 2,000 physical event calendar flyers around town every single month.
Unfortunately, designing, printing, and delivering physical objects in the real world is not cheap, which is why we need your help! Sponsoring a calendar puts your business directly in front of active locals while helping fund a print resource the community loves.
Click through the tabs below for pricing, ad sizes, and details.
We curate the events on our calendars based on what has been added to our online event calendar first (always free to add your events!). If needed, we scour local pages to find other cool happenings we think the community might enjoy attending.
Choose Your Ad Size (W x H):
- $100: 1.75″ x 1.75″ (1 Zone)
- $160: 3.6″ x 1.75″ or 1.75″ x 3.6″ (2 Zones)
- $220: 5.45″ x 1.75″ (3 Zones)
- $280: 3.6″ x 3.6″ (4 Zones)
- $400: 5.45″ x 3.6″ (6 Zones)
- Design Support: Optional graphic design help is available for a flat $40, or $50/hour for more complex projects. We always discuss and confirm details with you before starting any billable work.
Note: Our graphic designer may make slight adjustments to submitted layouts to ensure proper fit, bleed, and legibility. Minor edits are always free of charge.
To keep distribution efficient and eliminate waste, we primarily deliver bundles of 5 to 20 flyers to apartment communities, workplaces, and high-foot-traffic public spots. If we notice extra flyers remaining at a location the following month, we adjust quantities accordingly.
We select drop spots using direct community feedback, recipient requests, and our sponsors’ target audiences.
Want to see the current drop list? Send us a message and we will share where this month’s flyers landed!
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Renewal Priority: The previous month’s sponsors receive right of first refusal to retain their ad placement.
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Design Deadline (17th): If you need our team to design your ad, please send your assets, logos, and copy by the 17th of the month prior to publication.
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Print-Ready Artwork (19th): If you are providing finished artwork, files must be submitted by the 19th of the month prior.
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Print & Delivery (23rd): Files head to the printer on the 23rd so deliveries can hit the streets before the 1st of the month. Please note, that we occasionally won’t finish delivering until the 3rd of the month due to various circumstances.
Digital advertising on VanWaIRL.com
To ensure our site’s user data isn’t being collected and sold, we facilitate all our online marketing efforts in house. See our Privacy Policy for more information about how we care for our user data.
One of our other missions is to serve as a single comprehensive community resource, facilitating the discovery of local services, entities, talent, and events. VanWaIRL.com is the primary resource that we have made available to the community [Clark County, WA]. As such, we are dedicating limited space on our website’s pages for local messaging. Being that we are locally focused, a majority of our visitors (~80%) are from Southwest Washington and Northwest Oregon.
Display advertising pricing
Optional Add-on: Banner ad design – only $60 per banner
The pricing for our display advertising packages is based on the following variables
Average view count on the selected pages from the previous 90 days*
- You can choose to display your message sitewide or on select pages if you are trying to target a specific interest.
- We’ll share timely statistics with those who inquire
Size of the ad placement
- Full Page Banner
Desktop:(1920 x 130px
Mobile: (900 x 240px)
Sole sponsor on the page
Cost: $10 per 1,000 views - Half Page Banner
Desktop: 960 x 130px
Mobile: (450 x 240px)
Page is shared by two sponsors
Cost: $6 per 1,000 views
Duration of placement
- 30 Days
- 60 Days
- 90 Days
Demand and Performance
We reserve the right to adjust our prices based on demand for the space as well as based on the historical performance of the placed ads.
Direct Mail Advertising
Postcard Marketing – Available in All 50 States
Looking to send custom postcards? We can help!
Starting at $0.30/household*, we can help you reach families in Clark County, WA, Portland, OR, and beyond.
- Mail entire zip codes or choose exact mail routes
- Target using demographic data
- Run A/B tests to optimize your messaging
- Personalize verbiage using select variables (ex. owner occupied vs. rented)
- Utilize QR codes or call-to-actions to measure your success
*Rates vary by postcard size, quantity, and the selected mail routes. Includes printing, postage, and last mile graphics design
Click to expand. Use the arrows to see household counts by zip code and postcard examples.
Smart Marketing Tips
Start Small
If new to direct mail, begin with the minimum order size to evaluate your ROI. Research indicates it often takes multiple impressions to drive customer action.
Engage with Calls-to-Action
Use timely offers or promo codes linked to clear goals. Encourage visits to your online platforms or physical locations.
Ready to Reach More Customers?
Direct mail and print advertising offers a tangible, personal touch in a digital world, proven more effective than many digital ads. Start your campaign today and see the difference it makes in your marketing results.
Use the form below to request a FREE consultation to help you determine if direct mail is right for your business.
Meta Advertising
Unlock the full potential of Facebook and Instagram ads without the headache of managing them yourself
We are proud to partner with the talented Summer Sorensen of SummerTime Communications to offer done-for-you Meta Advertising! Whether you are focusing on demand-gen, branding, or sales, Meta offers a powerful suite of tools to elevate your marketing strategy. When you use our Meta Advertising service, you don’t just get Summer’s platform expertise; you also get the Veita Project/Vancouver IRL team in your corner. We work together to ensure your marketing mix is unified, efficient, and driving you toward your business goals.
See below for pricing and service details.
Meta Advertising Pricing
Pricing
Basic – $599/Month
Max ad spend – $3,000/month
Standard – $1099/Month
Max ad spend – $10,000/month
Enterprise – 15% of ad spend
Min ad spend – $10,000/month
Includes
- 1-2 campaign setups per 30 days (Basic). 3+ campaign setups available as needed for Standard, Enterprise.
- Proper setup of ads on backend based on client goals
- Copywriting for ads with the use of client-supplied media (STC creation of visual assets subject to additional charge).
- Working closely with the client to ensure ads reflect the client’s objective.
- Analysis of ad performance and recommendations for improvements in current and future ads.
- Monthly strategy meeting.
What We Need
(After Signing)
- 60-90 minutes of your time for a Zoom call or in-person meeting to kick off the project.
- A team effort to determine the best way to attain photos and videos.
- Access to Facebook Ads Manager.
- Coordination with the client’s website admin for pixel/dataset installation and monitoring.
- Access to documentation on brand guide/brand standards (logos, fonts, ideal customer profiles, anything else applicable).
- Candid, timely feedback on our content and process.
- First-month payment and signed agreement.
Timeline/process:
- Before you sign, we’ll start with a 15 minute phone consultation to help you determine if Meta Advertising is right for you.
- The kick-off strategy meeting once an agreement is signed and the initial invoice paid. Initial content can be provided 5-10 business days after the kickoff meeting.
Fill out and submit the Marketing Inquiry form below and we’ll reach out to schedule your FREE consultation.
Marketing Inquiry
Interested in learning more?